a ring it won't get me very far.
King of Rings
The brief
SportCom, a brand of combat sports products, wants to develop its online store, which has been non-existent until now, following the success of its products.
The goal is to improve brand recognition by developing an easy-to-use and intuitive online store, while preserving its brand image.
The Research Section
01
Questions
Start with broad themes
The first step to understanding what we want to learn from users is to determine the general theme of our study by asking the right questions.
- How do users decide which website to make their purchases on ?
- What makes a user think a product is trustworthy ?
- How do users make online purchases ?
02
Competitor Analysis
Watch the competition
By staying within a qualitative research approach, we undertook a competitor analysis to better understand the environment and identify best practices to adopt.
03
Interviews
In-depth interviews
To better understand the users of SportCom, we conducted on-site interviews by asking open-ended questions.
This will allow us to create a persona that best fits the project and understand the key pain points that may arise.
As a customer of a brand that offers high-quality products, I am surprised not to find the same feeling on the website.
The good old Friend "Ideation"
04
Tree structure
Create the hierarchy
After several rounds of card sorting, we were able to establish a hierarchy of information that closely matches the idea that the user may expect.
05
Low fidelity
Implementation of the initial ideas.
06
Mid fidelity
Validation and refinement of the ideas.
Interface Design & Branding
07
Moodboard
Inspiration boards
After a few research sessions, we opted for a modern and minimalist style for SportCom, using a strict and visually appealing hierarchy of information.
08
Branding
Variations
The goal of SportCom is to offer its services throughout Europe.
In order to make the experience more unique, we have worked on a logo that adapts to the location of the users.
09
Design System
In order to respect the creative process of the logo, we have adapted the design system so that it can adjust to variations related to location.
10
Final Design
