Dystopian Future
The brief
It's 2035, the world is doing badly, very badly. Natural disasters are happening one after the other, temperatures are no longer normal, wildlife and plants are dying. But what hope is there for Humanity, you might ask me ?
The answer is simple, it's called Darwin!
Darwin is a brand that was born to answer a need, that of survival. How? Through cans that can give you for a limited time. Would you like a sip ?
01
The range
Creation of the universe
If Darwin wants to sell cans, he needs... You guessed it, cans! Our futuristic brand has focused on a range of 4 products that encompasses the needs for survival in 2035.
Darwin therefore offers the ability to breathe underwater, withstand high and low temperatures, sleep under any conditions, and breathe polluted air as if it were mountain air.
02
Exploration
After a time leap to 2020, we questioned a range of potential users who will serve as a basis for our personas.
Once the data was analyzed, some keywords stood out, such as "Simple" and "Fast", which will serve as our guiding principle.
03
Ideation
Wireframing
Our data allowed us to write our "How might we" statement with more relevance.
- How might we make the shop easy to use ?
- How might we present the product information in a clear, precise and attractive manner?
Following up with our solutions :
- Minimize the number of clicks
- Use eye-catching visuals/components around the product
- Have simplified wording
INTERFACE DESIGN OF DARWIN
04
Branding
Realization of the graphic charter
05
Design System
